LAMMA Show 2027 Exhibitor List

How big is LAMMA and who attends?

According to the organiser, the 2026 edition drew more than 45,000 attendees, the highest in the show's history, with over 800 exhibitors. Visitors are mainly farmers and farm managers from across arable, livestock and mixed enterprises, together with machinery dealers. Dedicated areas cover forestry, dairy and beef, retail and business services, and the Future in Farming zone shows robotics and automation.

Two events run alongside the main show: CropTec, focused on crop production technology, and Low Carbon Agriculture. Precision farming and nutrient application specialists often find their most relevant conversations there.

Which suppliers should be on the exhibitor list?

For British manufacturers, LAMMA is the natural place to meet the dealer network in one day. For overseas suppliers, it is a chance to talk to dealers who carry several brands and are looking for gaps in their range. Expect early questions on parts availability, lead times and dealer training. Since the government extended recognition of CE marking indefinitely for many product regulations, including machinery, EU suppliers can usually keep their existing marking, but check the rule for each product, and agree who handles customs and import VAT before quoting.

When should you contact exhibitors?

Because the show falls in January, the window for arranging meetings is mid-November to early December. After that, the Christmas break takes over and replies slow down. Send a short note to the dealers and distributors on the exhibitor list with a proposed slot on one of the show days.

Follow up within two weeks of the show with prices and technical sheets. Dealers settle stock for the spring season in late January and February.

What do PECR and UK GDPR mean for your outreach?

Under PECR, marketing emails to corporate subscribers such as limited companies and PLCs do not need prior consent, provided you identify yourself and offer an easy opt-out. Sole traders and some partnerships count as individual subscribers, which covers many family farms, so they should not receive unsolicited marketing email. Campaign emails go to each company's general address.

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